8/24/2023 0 Comments Download business storytellingTelling a story is also a very good way to make a point in a very gentle way.Ī story does not lecture people, it merely ‘is’. In effect, this means that when you tell a story, your audience is more likely to remember it and you, than if you simply explain something factually. ![]() We are hard-wired by thousands of years of evolution to remember them-because people who remembered important stories survived longer. Our ancestors used stories as a way to remember and pass on important ideas, often affecting our long-term survival. It seems likely that humans were telling stories long before they were writing them down. Storytelling goes a long way back into human history. This page describes when and how to use stories in business and provides some tips about how to craft a compelling story to hold your readers’ attention. For other forms of business writing, including blogs and press releases, the whole point of the medium is to tell a story. For some of these, such as reports and business cases, storytelling may not be appropriate-although that is not necessarily true. There are many different forms of business writing. However, it is very much not true of business writing more generally. This may be true when you are writing a report for your Director. These authorities suggest that there is no place in business writing for stories, metaphors, analogies or even adjectives. Some authorities will tell you that business writing should always be concise, crisp and serious.
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